As marketing starts to move online, especially on social media, you should include influencers when planning a social media marketing strategy. Influencer collaboration has become an inevitable part of digital marketing. You will need to have a strong social media presence for your brand, and influencers can help you create brand awareness as youngsters are more on the internet now.
The main reason businesses need influencer collaboration is to increase sales, and of course, there are many other reasons why influencers can be a great use in marketing strategy. But when you are using influencers for your marketing strategy, there are many elements you need to pay attention to it. Besides that, working with the right influencers can greatly impact your business.
Nowadays, it is important to collaborate with influencers as they can help to humanize the commercial messages and share their value propositions with their followers since these influencers have many followers following them. Influencer marketing includes choosing the right social media influencers to implement the strategy, but today, we will focus on why you need influencer collaboration.
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Influencers Collaboration #1 - They Know More About Audience
There are reasons for being an influencer on social media, and why are there so many followers following them? One of the reasons is that they understand what their audience wants. They provide information that solves the pain point of their followers, which attracts them to follow them.
Collaborating with all these influencers allows them to promote your brand to their consumer base. They use their creativity to create content that resonates with their audience. Choosing the right influencer to collaborate with can impact your brand greatly, and that is how powerful social media is. Influencers can help convey the message you want to pass to your target audience.
If the influencer campaign becomes viral, it can attract an audience base you didn’t intend to target. Collaborating with influencers can help you to increase your audience base.
Influencers Collaboration #2 - Engagement Rates Are Higher
Sometimes, influencers with many followers don’t mean they can create a good result for your brand awareness. It depends on the influencers and is their followers your target audience. Sometimes, smaller influencers have better engagement rates. This is because their audiences are more loyal and more passionate about the info that the influencer shared.
When it comes to engagement rate, micro-influencers can have an average engagement rate of 5%, while the engagement rate for macro-influencers may only be 2%. This means the result you can get from a micro-influencer will be more than a macro-influencer. Micro-influencers can amplify their content much further than these.
Influencers Collaboration #3- You Get To Know The Pulse Of Audience
When you are selling your product or service, you must want to know what your consumer thinks about your product or service. By collaborating with influencers, you can get feedback directly from the audience.
No matter which social media influencers you decide to collaborate with, you get to know what the audience thinks about your brand. Your team can gather the information through the help of likes, comments, and reactions that are published on the influencer’s site and analyze it.
The information they analyze can tell you if the strategy is working and whether your product or service needs any improvement. From there, you can improve your marketing strategy.
Influencers Collaboration #4 - Their Audiences Are Local
One of the important parts of marketing is the location you want to market. Unless you want to target overseas audiences, targeting local audiences will be your first choice.
Influencers can also be more niche. No matter what industry they are more expert in, it is best to work with micro-influencers as their audience will be more concentrated. It will be easier for you to send the message to your target audience. Micro-influencers will normally have a more focused geographical area, such as a certain city, state, or campus.
According to Nicole Frasier, a tech writer, he mentioned that the benefits are endless to be able to reach very specific audiences when working with micro-influencers, whether your goal is to expand your product to a new demographic trying to generate interest in a local event.
Influencers Collaboration #5 - They Can Help To Build Brand Credibility
As the millennials are now the ones with higher purchasing power, most brands are targeting them. And because millennials are mostly on social media, businesses must collaborate with social media influencers.
When you are marketing your products or services, nothing can compare to a testimonial given by a real person. Traditional advertising lacks brand credibility as consumers don’t know how it works, whether it is useful, etc., and it fails to click with consumers, especially the millennials.
When you collaborate with influencers, most of them will try out and get to know more about the product before they advertise it on their channel. It allows the audience to trust the brand more and helps generate a greater sense of credibility for your brand.
Influencers Collaboration #6 - Getting Great Content
When it comes to marketing, especially on social media, content is definitely important as you will need to attract the audience to read your advertisement. One of the biggest problems with marketing is that you will need fresh and high-quality content that works for your brand every time you create one.
When you collaborate with influencers, they will solve this issue as they know what the audience wants and are professional at creating fresh and creative content. You will have various content that you can use differently when marketing your brands. You can reuse it for other campaigns, but of course, you will need the consent of the influencer you worked with.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
We have always tried to ensure our clients in achieving their business goals and are passionate about connecting brands to the right audience and consumers. We understand that currently, businesses are struggling with their business by not being able to reach their target audience, especially now that everything is turning remote. We hope that we can help our clients in bringing the best to the world.
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