Do you need an influencer agency? If you want to promote your businesses, influencer marketing is one of the best options available. Not only influencer is trustworthy to your target audience, it is a cost-effective way to increase your conversion rate. Therefore, Influencer Marketing is one of the top rising industries in this decade.
Malaysians averagely spend almost 3 hours per day on social media. Start utilizing the power of social media to promote your brands through influencers. You might think, “Great, now I just need to DM the influencers to get them to post for our brand!”
It is of course a valid option. But before you do that, let us bring you through the 5 reasons why using an influencer agency is the better option.
Reason #1 You Need An Influencer Agency:
We Have The Contacts
When you work with an influencer agency, you gain access to a plethora of resources that you simply don’t have in-house. Over the years of running an influencer agency, we have collected over thousands of contact details from the influencers from different social media platform.
We can practically save your time by contacting them directly! Besides, major influencers will often have flooding messages in their DM. There is high chances for the influencer to miss out on your message.
By having contact details of influencers who target different target audience, an influencer agency can help you to find the most suitable influencer in the niche of your business.
For example, there is an influencer that focuses on a healthy lifestyle for his social media niche. Hence, the influencer will create a group of people with the same interest. His focus will also create an impression that the influencer is a “guru” of the said niche. This makes his voice more authentic compared to others.
An influencer agency can help you to pick the right influencer that can relate to your brand. Pretty simple, isn’t it?
Reason #2 You Need An Influencer Agency: Trustworthiness
There are many scammers around on social media. Hence, influencers might feel safer to accept a job if they were approached by an influencer agency. An reputable influencer agency has solid relationship with many of the influencers out there. These connections and collaborations make the influencers know that can trust us.
On the flip side of the coin, an influencer agency can help you to identify the influencer who can be trusted. As we have experiences in collaborating with different influencers, we know the work ethics and habits of each influencers.
An influencer agency saves you time by eliminating the need to inquire about the reputation of the influencers you want to work with. 75 percent of professionals consider identifying the right influencers to be the biggest challenge of a sponsored content campaign.
Engaging an influencer agency is a better and more efficient way to manage relationships with influencers.
Reason #3 You Need An Influencer Agency: Influencer Agency is Experienced
An influencer agency specializes in promoting businesses through the power of influencers. A reputable influencer agency has the the experience in handling an influencer marketing campaign from the beginning to the end. An influencer marketing agency can speed up the process of launching an influencer marketing campaign.
- An Influencer Agency Gets An Influencer Most Suitable For Your Needs
An influencer agency knows which influencer is best suited to tell your brand story. There are gazillion influencers out there. It takes time to get the best influencer. Influencer agency is an agency that specializes in influencer marketing. By engaging an influencer agency, you’re gaining a partner with a deep, fine-tuned understanding of how to run a successful sponsored content campaign.
- Discuss The Collaboration That Benefits Both Parties
There are many kinds of collaboration you can do with an influencer. The collaborations include brand ambassador, giveaway, user-generated content, product review, or discount. An influencer agency understands the upsides and downsides of different types of collaboration. Hence, it can arrange the collaboration that can build your business and customer loyalty.
Reason #4 You Need An Influencer Agency: Guaranteed High Engagement Rate
Engagement rates play a pivotal role in social media marketing. The higher the engagement rate is, the higher the chance for the sponsored posts to appear on the advertisement section of social media.
Influencer Agencies will have a talented and dedicated team of social and content experts. For each influencer marketing campaign, it will be assigned with a campaign leader. The campaign leader from the influencer agency can help you to streamlines every communication and truly builds ambassadors and gets the right message to the influencers.
An influencer agency delivers ‘out of the box’ creative ideas specifically targeted for your products and that can build on one another month after month, year after year.
Furthermore, an influencer agency builds a large networks where the influencers would help each other by commenting on each other’s posts. Fans tend to go happy when their favorite influencer interacts with another influencer. This can boost the engagement rate and make the post more noticeable.
Reason #5 You Need An Influencer Agency: Save Money
Believe it or not, but hiring an influencer agency helps you to save money. The average cost per thousand impressions on social media is way lower compared to television advertisements and email.
An influencer agency helps you to ultilize the power of influencers. You will get great exposure with a high engagement rate, and there is no need to pay a huge amount of money for it. An influencer marketing campaign works 24/7, 365 to promote your brand.
There is no substitute for that level of experience and insight in the ever-changing world of social media and publishing. The right influencer agency is able to leverage it’s relationships for reduced rates and turnaround times.
Should You Engage An Influencer Agency?
With an influencer marketing agency on board, you will be able to pivot your upcoming campaigns quickly if there is any change in algorithm or a new trend.
An experienced influencer marketing agency handles minute but important details for you. The seemingly mundane tasks such as blogger negotiations, product shipping, giveaway rules, managing bloggers’ adherence to the coverage deadline, disclosure compliance and hashtag use are vital to a successful influencer marketing campaign.
An influencer agency helps you to engage influencers from the very beginning of your strategy instead of randomly putting them in here and there. When done right, an influencer agency helps you to run an influencer marketing campaign that increases sales, drives website traffic and sways public opinions effectively.
These tips that were mentioned above are only tips, in the end, they only assist you in making a favorable beginning. To continue to grow as a Facebook Influencer, you will need to have these traits that will largely assist you in advancing your way. The traits of a great Facebook Influencer are being authentic, passionate, experienced in your specific field, trustable, and good at community managing. By having these features, your community will grow consistently and you will be successful in no time.
I hope you all find these tips to be either helpful or enjoyable. These tips are only here to assist you just like the features that were mentioned above, they help but do not guarantee anything, we need to work hard to get the best results. If you do not work for it, how do you think you are going to get your reward.
The KOC Live has been founded in Malaysia in 2021, we have been aiming to help our clients to reach out to their targeted audience within their social media platform and attempted to assist in influencing purchasing decisions of consumers.
We have always tried to ensure our clients in achieving their business goals and are passionate about connecting brands to the right audience and consumers. We understand that currently, businesses are struggling with their business by not being able to reach their target audience, especially now that everything is turning remote. We hope that we can help our clients in bringing the best to the world.
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